Privacy policy

Last updated: 2024-03-05

This Privacy Policy describes how Men's Best Basics (the "Site," "we," "us," or "our") collects, uses, and discloses your personal data when you visit, use our services, or make a purchase at mensbestbasics.com (the "Site") or otherwise communicate with us (collectively, the "Services"). In this Privacy Policy, "you" and "your" mean you as a user of the Services, whether you are a customer, website visitor, or another person whose information we have collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, do not use or access the Services.

Changes to this privacy policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the ‘Last Updated’ date and take any other steps required by applicable law.

How we collect and use your personal data

In order to provide the Services, we collect personal information about you from various sources, as set out below, and have collected it in the past 12 months. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with applicable legal obligations, enforce applicable terms of service and protect or defend the Services, our rights and the rights of our users or others.

What personal information we collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term ‘personal information’, we mean information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information we collect directly from you

Information you provide directly to us through our Services may include:

• Basic contact information such as your name, address, phone number and email address.

• Order information including your name, billing address, shipping address, payment confirmation, email address and phone number.

• Account information including your username, password and security questions.

• Shopping information including the items you view, place in your shopping cart or add to your wish list.

• Customer support information including the information you choose to include in communications with us, such as when you send a message through the Services.

  Some features of the Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but if you do, you may not be able to use or access these features.

Information we collect through cookies

We also automatically collect certain information about your interaction with the Services (‘Usage Data’). To do this, we may use cookies, pixels and similar technologies (‘Cookies’). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information about your interaction with the Services.

Information we obtain from third parties

Finally, we may obtain information about you from third parties, including suppliers and service providers who may collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.
• Our payment processors, who collect payment data (e.g. bank account, credit or debit card details, billing address) to process your payment in order to fulfil your orders and provide you with products or services you have requested, to fulfil our agreement with you.
• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of information provided to us by third parties and are not responsible for the policies or practices of third parties. Please see the section below for more information, Third Party Websites and links.

How we use your personal data

• Providing products and services. We use your personal information to provide you with the Services and to perform our agreement with you, including processing your payments, fulfilling your orders, sending you notifications relating to your account, purchases, returns, exchanges or other transactions, creating, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges and enabling you to post reviews.
• Marketing and advertising. We use your personal data for marketing and promotional purposes, such as sending you marketing, advertising and promotional messages by email, SMS or post, and to show you advertisements for products or services. This may include using your personal data to better tailor the Services and advertisements on our Site and other websites to you.
• Security and fraud prevention. We use your personal information to detect, investigate or take action on potential fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account information secure. We strongly encourage you not to share your username, password or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
• Communicating with you. We use your personal data to provide you with customer support and to improve our Services. This is in our legitimate interest to serve you, to provide you with effective services and to maintain our business relationship with you.

Cookies

Like many websites, we use cookies on our Site. For specific information about the Cookies we use in connection with powering our shop with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), perform analytics and better understand user interaction with the Services (in our legitimate interest to manage, improve and optimise the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor the Services, products and advertisements on our Site and other websites.

Most browsers accept Cookies by default, but you can set your browser to remove or reject Cookies via your browser's controls. Please note that deleting or blocking Cookies may adversely affect your user experience and result in some Services, including certain features and general functionality, not working correctly or no longer being available. In addition, blocking Cookies may not fully prevent us from sharing information with third parties, such as our advertising partners.

How we disclose personal information

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties performing services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
• With business and marketing partners, including Shopify, to provide services and advertise to you. For example, we use Shopify to support personalised advertising with third-party services. Our business and marketing partners use your data in accordance with their own privacy notices.
• When you instruct us to do so, request us to do so or otherwise authorise us to pass on certain information to third parties, for example to provide you with products or through your use of social media widgets or login integrations, with your consent.
• With our affiliates or otherwise within our group of companies, in our legitimate interest to run a successful business.
• In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service and to protect or defend the Services, our rights and the rights of our users or others.

We have disclosed the following categories of personal information and sensitive personal information (marked *) about users in the past 12 months for the purposes described above in ‘How we collect and use your personal information’. and ‘How we disclose personal information’:

Categorie	Categorieën van ontvangers
Identification data such as basic contact details and certain order and account details Commercial information such as order information, shop information and customer support information Internet or other similar network activity, such as usage data	Vendors and third parties providing services on our behalf (such as internet service providers, payment processors, fulfilment partners, customer support partners and data analytics providers) Business and marketing partners Affiliates

We do not use or disclose sensitive personal data to infer characteristics about you.

We have ‘shared’ personal data (as those terms are defined in applicable law) for the purpose of carrying out advertising and marketing activities in the past 12 months, as follows.

Category of personal information	Categories of recipients
Identification data such as basic contact details and certain order and account details	Business and marketing partners
Commercial information such as data on products or services purchased and shopping information	Business and marketing partners
Internet or other similar network activity, such as usage data	Business and marketing partners

User-generated content

Through the Services, you can post product reviews and other user-generated content. If you choose to submit user-generated content on a public area of the Services, such content is public and accessible to all.

We have no control over who has access to the information you make available to others and cannot guarantee that parties with access to such information will respect your privacy or keep such information secure. We are not responsible for the privacy or security of information you disclose, or for the accuracy, use or misuse of information you disclose or receive from third parties.

Third-party websites and links

Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or operated by us, you should read their privacy and security policies and other terms and conditions. We make no warranties and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of the information contained therein. Information that you provide on public or semi-public sites, including information that you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of these third-party platforms without restriction as to its use by us or a third party. Our inclusion of such links does not in itself imply endorsement of the content on such platforms or of their owners or operators, except as disclosed in the Services.

Children's data

The Services are not intended to be used by children and we do not knowingly collect personal data from children. If you are the parent or guardian of a child who has provided us with his or her personal data, please contact us using the contact details below to request that it be deleted.

As of the effective date of this Privacy Policy, we are not actually known to ‘share’ or ‘sell’ (as those terms are defined in applicable law) personal data of persons under 16 years of age.

Security and storage of your data

Please note that no security measure is perfect or impenetrable and we cannot guarantee ‘perfect security’. In addition, information you send to us may not be secure in transit. We advise you not to use unsecure channels to send sensitive or confidential information to us.

How long we keep your personal data depends on several factors, such as whether we need the data to maintain your account, to provide the Services, to comply with legal obligations, to resolve disputes or to enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights below in relation to your personal data. However, these rights are not absolute, may only apply in certain circumstances and in certain cases we may reject your request as permitted by law.

- Right to access/know. You may have the right to request access to personal information we hold about you, including details of how we use and share your information.

- Right to delete. You may have the right to request that we delete personal data we hold about you.

- Right of correction. You may have the right to ask us to correct inaccurate personal information we hold about you.

- Right of Portability. You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

- Right to opt out of selling or sharing or targeted advertising. You may have the right to ask us not to ‘sell’ or ‘share’ your personal information or to opt out of processing your personal information for purposes considered ‘targeted advertising’ as defined by applicable privacy laws. Please note that if you visit our site with the Global Privacy Control opt-out preference enabled, depending on where you are, we will automatically treat this as a request to refrain from ‘selling’ or ‘sharing’ information for the device and browser you use to visit the site.

- Restriction of processing: You may have the right to ask us to stop or restrict our processing of personal data.

- Withdrawal of Consent: Where we rely on consent to process your personal data, you may have the right to withdraw this consent.

- Appeal: You may have the right to appeal our decision if we refuse to consider your request. You can do this by responding directly to our refusal.

- Managing communication preferences: We may send you promotional emails and you can opt out of receiving them at any time by using the unsubscribe option displayed in our emails to you. If you unsubscribe, we may still send you non-promotional emails, such as emails about your account or orders you have made.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details below.

We will not discriminate against you if you exercise any of these rights. We may need to collect information from you to verify your identity, such as your email address or account details, before we can provide a substantive response to the request. In accordance with applicable law, you may appoint an agent to make requests on your behalf to exercise your rights. Before we accept any such request from an agent, we will require the agent to prove that you have authorised him or her to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

We use Shopify's advertising services such as Shopify Audiences to help personalise the ads you see on third-party websites. To restrict Shopify merchants who use these advertising services from using your personal data for such services, please visit https://privacy.shopify.com/en.

Complaints

If you have any complaints about the way we process your personal data, please contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live, you have the right to appeal our decision by contacting us using the contact details below, or file your complaint with your local data protection authority.

International users

Please note that we may transfer, store and process your personal data outside your country of residence, including the United States. Your personal data is also processed by staff and third-party service providers and partners in these countries.

If we transfer your personal data outside Europe, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the relevant UK competent authority, where relevant, unless the data is transferred to a country that has been determined to provide an adequate level of protection.

Contact

If you have any questions about our privacy policy or this Privacy Policy, or if you wish to exercise your rights, please email support@mensbestbasics.com or contact us at Heemstederweg 28, 1902 RP, Castricum, Netherlands.

Under applicable data protection legislation, we are the data controller of your personal data. Our representative is Samuel.